Quick verdict: ThryveOn VITALS discloses all 63 ingredients with exact amounts and includes Vitamin D3 at no extra cost. AG1 hides roughly half its formula inside 3 undisclosed proprietary blends and sells Vitamin D separately. If dose transparency matters to you, VITALS wins on that measure — AG1 wins on track record and published clinical trials.
ThryveOn VITALS™ vs AG1 Next Gen
AG1 has 83 ingredients in 13g. Individual botanical and adaptogenic ingredient amounts are not disclosed — they are grouped into proprietary blends on the Supplement Facts panel. Here is the full gram-for-gram comparison.
This comparison is based on publicly available formulation data, Supplement Facts panels, and independent reviews as of September 2026. ThryveOn Naturals authored this page — we encourage you to verify all claims independently.
Where ThryveOn wins
Transparency & dose verification
Zero proprietary blends. Every one of 63 ingredients has its exact amount on the label. With AG1, ashwagandha is listed — but because individual amounts within proprietary blends are not disclosed, the dose cannot be independently verified.
Where ThryveOn wins
Formula completeness
9 ingredients AG1 doesn't have at any dose — including Vitamin D3, iodine, and dedicated eye-health support.
The bottom line
What you're actually paying for
AG1's $79/month buys 3 proprietary blends you can't verify and requires separate D3 and Omega-3 purchases to be a true "all-in-one." ThryveOn's $89.99/month buys a formula where every milligram is on the label.
Executive Summary
If you only have 60 seconds.
Both products are daily, all-in-one wellness powders. The meaningful differences fall into a few areas.
Where ThryveOn excels
Ingredient transparency: all 63 ingredients individually disclosed, zero proprietary blends. Ingredient coverage: 10 ingredients not on AG1's label at all, including dedicated eye-health support (Lutein + Zeaxanthin at AREDS2-referenced doses), Lion's Mane, and PQQ. Independent testing by ConsumerLab found lead in AG1's original formula in 2022.
Where AG1 excels
Established track record — over a decade on the market, published clinical trials on the finished formula, NSF Certified for Sport, and a large existing customer base. AG1's subscription price is lower before accounting for Vitamin D3, sold separately.
Who should choose each
Choose AG1 if an established track record and published finished-formula research matter most to you. Choose ThryveOn if you want every ingredient amount disclosed with zero blends and dedicated eye-health support.
How We Built This Comparison
Sources & methodology
This comparison is based on publicly available Supplement Facts panels, manufacturer websites, independent third-party reviews, and peer-reviewed published research. ThryveOn Naturals authored this page — we have a commercial interest in the outcome and encourage you to verify all claims independently.
How products were selected: AG1 was selected because it competes directly with ThryveOn VITALS in category, format, and market position. This page compares AG1 Next Gen, the current formula.
How conflicts of interest are disclosed: ThryveOn Naturals manufactures VITALS, one of the two products compared. This is stated here and is not limited to a footer disclosure.
If AG1 updates its formulation, we will update this comparison accordingly. Last updated: September 2026.
Data Sources
Overall Scorecard
Category by category, with the reasoning shown.
Only categories that can be scored today from public label data and independent testing are scored below.
Scoring rules: Transparency = % of total ingredients with an individually disclosed dose. Track Record = years on market + published finished-formula research + public review volume.
The Math
Same category. Very different formulas.
Both are daily supplement stick packs. Both claim to replace multiple supplements. But the serving sizes, ingredient counts, and transparency are meaningfully different.
ThryveOn
VITALS™ Daily Essential
AG1 (Athletic Greens)
Next Gen
Why serving size and ingredient count both matter
With 83 ingredients in 13g, AG1 has an average of approximately 157mg per ingredient — after vitamins and minerals take their declared amounts, the remaining 40+ botanical ingredients share a smaller pool of remaining grams. ThryveOn's 63 ingredients in 16.1g means approximately 246mg average per ingredient.
The Ingredient Audit
AG1 lists these on the label.
The math says most can't be dosed properly.
AG1's most-marketed botanicals sit inside proprietary blends. Once vitamins, minerals, and disclosed ingredients are subtracted from the 13g serving, roughly 5g remains for 42+ ingredients — an average of ~119mg each.
Ingredient Comparison
Gram for gram. No spin.
Where AG1 does not disclose an amount, we note it as undisclosed — not as zero.
System-by-System · Brain Performance
Which product has better
cognitive-support ingredients?
Short answer: ThryveOn VITALS includes Lion's Mane (500mg) and CDP-Choline (100mg). Neither appears on AG1 Next Gen's published ingredient panel.
The evidence, ingredient by ingredient
Lion's Mane is included in ThryveOn VITALS at 500mg. A placebo-controlled trial in older adults with mild cognitive impairment found improved scores on a cognitive function scale.¹ AG1's superfoods blend includes Reishi mushroom but not Lion's Mane specifically.
CDP-Choline is included at 100mg in ThryveOn's formula. A 2021 RCT in 100 healthy older adults found improved memory after 12 weeks at a dose of 500mg per day⁶ — ThryveOn's current 100mg dose is one-fifth of that studied amount. Choline does not appear anywhere on AG1's published ingredient list.
System-by-System · Cellular Health
Which product supports
mitochondrial & cellular energy better?
Short answer: ThryveOn VITALS includes PQQ (5mg), CoQ10 (100mg), and Astaxanthin (4mg), all individually disclosed. AG1 Next Gen's base formula does not include any of the three.
Three ingredients AG1 sells separately, or not at all
PQQ is associated with mitochondrial biogenesis. ThryveOn includes it at 5mg — below the 10–20mg range commonly used in research.⁴ PQQ does not appear on AG1's panel at all.
CoQ10 is included at 100mg by ThryveOn. AG1's core formula does not include CoQ10 — available only through a separate "AG Omega3 + CoQ10" product.
Astaxanthin is studied for anti-inflammatory effects at 2–8mg.⁵ ThryveOn discloses 4mg. AG1 doesn't include it.
Consumer Education
How to read any Supplement Facts label — not just these two.
The Transparency Problem
Proprietary blends:
what they disclose, and what they don't.
The arithmetic of AG1's proprietary blends
Once you subtract declared vitamins and minerals from AG1's 13g serving, approximately 4–5g remains for 42 botanical ingredients across 3 proprietary blends.
With 42+ ingredients sharing approximately 5,000mg: the average available amount per undisclosed ingredient is approximately 119mg. Clinical research commonly evaluates ashwagandha at 250–600mg/day; rhodiola at 200–400mg/day.
Independent Testing
Independent testing results:
lead reported in AG1's original formula.
ConsumerLab, an independent supplement-testing organization, purchased and tested AG1's original formula in 2022 and reported 2.1 micrograms of lead per 12-gram scoop — a formula version no longer sold on Athletic Greens' own website as of 2025.
Source: ConsumerLab.com, "Athletic Greens' AG1: Is It Worth It?" (consumerlab.com), reporting on testing conducted in 2022. We encourage you to verify current ConsumerLab findings directly, as AG1's formula has since changed.
A Formulation Contradiction
Iron and probiotics in the same serving
work against each other.
Iron is preferentially used by pathogenic bacteria over beneficial strains, and published research links iron supplementation to reduced probiotic viability. AG1 includes both ferrous fumarate and non-spore-forming probiotic strains in the same serving.
Iron and calcium compete for the same intestinal transporter, reducing absorption of both when taken together. ThryveOn deliberately excluded iron.
AG1's probiotic strains are non-spore-forming. Published stability research shows non-spore probiotics can lose 90%+ viability in unprotected dry powder over a standard shelf life.
System-by-System · Gut Health
Which product has the more
shelf-stable probiotic blend?
Short answer: ThryveOn VITALS uses a mixed strategy with two spore-forming strains. AG1 Next Gen uses 10B CFU across five entirely non-spore-forming strains, and AG1's own instructions recommend refrigeration after opening.
Why refrigeration requirements matter
Spore-forming Bacillus strains form a protective endospore that survives room-temperature storage and gastric transit reliably. ThryveOn's LactoSpore (5B CFU) is spore-forming and shelf-stable.⁷
AG1's five probiotic strains are all non-spore-forming — AG1's own product instructions recommend refrigerating the pouch after opening.
System-by-System · Bioavailability
Does ingredient form actually
matter for absorption?
Short answer: Bioavailability advantages are genuinely split. AG1's Next Gen reformulation upgraded several forms, while ThryveOn holds an edge on Vitamin D3 inclusion.
Where AG1's Next Gen upgrade is credible
AG1's Next Gen materials describe real upgrades: P5P for B6, a vitamin E complex, magnesium malate, and selenized yeast. These are legitimate formulation improvements.
Where ThryveOn holds an edge: Vitamin D3 is included at 2,000 IU, while AG1 does not include Vitamin D at all.
Ask Before You Buy
8 questions AG1's formula
structurally cannot answer.
A Category Gap
No major daily supplement
covers your eyes. ThryveOn does.
AG1 Next Gen does not contain lutein or zeaxanthin. ThryveOn VITALS does — at the doses studied in the AREDS2 clinical trial.
ThryveOn VITALS™
Lutein — 10mg (MariGuard®) / Zeaxanthin — 2mg (MariGuard®)
The AREDS2 trial dose — the only carotenoids that concentrate in the macula.
AG1 Next Gen
Lutein — Not in formula / Zeaxanthin — Not in formula
AG1 has published content explaining lutein's importance for eye health, but it is not in their formula.
Most people spend 7–11 hours per day looking at screens. Lutein and zeaxanthin are the only dietary compounds that concentrate specifically in the macula. ThryveOn includes both at the AREDS2 trial doses — disclosed, at their exact amount, in every stick.
9 Key Ingredients Not in AG1
What ThryveOn covers
that AG1 doesn't.
Price Breakdown
The real cost comparison.
Including what's not in the box.
ThryveOn
VITALS™ — Everything Included
AG1
Next Gen — Real Total Cost
ThryveOn VITALS™ is a daily dietary supplement in a 16.1 g stick pack, made by ThryveOn LLC (ThryveOn Naturals) and manufactured by Vitaquest International in a cGMP facility in New Jersey, USA. One stick is mixed with 250–350 ml of water once daily. It contains 63 ingredients, each listed on the Supplement Facts label with its exact amount — vitamins and minerals in active forms, adaptogens, a five-strain probiotic blend, digestive enzymes, and antioxidant botanicals, with zero proprietary blends and no sprinkle dosing. VITALS™ costs $99.99 one-time or $89.99 per month on subscription (10% off), and ships free to the United States and Canada. VITALS™ has not been studied as a finished product in a clinical trial; research referenced on this site relates to individual ingredients, and several — including lion's mane, MSM, milk thistle, citicoline and PQQ — are included at amounts below the doses used in the cited studies.
Common Questions
ThryveOn vs AG1 —
questions we get asked.
ThryveOn has a larger serving size (16.1g vs 13g) with fewer ingredients (63 vs 83) and discloses every amount with zero proprietary blends. ThryveOn includes 9 key ingredients AG1 doesn't. AG1's subscription price is lower before Vitamin D3, sold separately, is factored in.
No. AG1 Next Gen does not include Vitamin D. ThryveOn VITALS includes 2,000 IU of Vitamin D3 in every stick pack.
Yes. AG1 Next Gen contains 3 proprietary blends. ThryveOn VITALS has zero proprietary blends.
ThryveOn is $89.99/month versus AG1's $79/month. AG1 doesn't include Vitamin D3, narrowing the real gap to approximately $0–$1.
Proprietary blends allow brands to list an ingredient without disclosing the individual amount, legal under FDA regulations. ThryveOn does not use proprietary blends.
Not necessarily. The more relevant question is whether each ingredient is present at a dose consistent with what's been studied.
Yes. ThryveOn VITALS has a 16.1g serving with 63 ingredients (~246mg per ingredient). AG1 Next Gen has a 13g serving with 83 ingredients (~157mg per ingredient).
Why Form Matters
The same nutrient.
A fundamentally different form.
Note: where AG1 uses equivalent forms, we say so — on B12 and folate, both products use active forms.
The Honest Answer
Who should choose AG1.
Who should choose ThryveOn.
Ready to try ThryveOn?
Every ingredient disclosed.
Every batch tested.
63 active ingredients in 16.1g. Zero proprietary blends. Vitamin D3 included. Manufactured by Vitaquest in New Jersey, USA, in a cGMP facility.
ThryveOn
VITALS™ Daily Essential
30 servings · 1 stick pack per day
ThryveOn VITALS™ has not been clinically studied as a complete finished formula.
References
Brain Performance
1 Mori K et al. (2009). Improving effects of the mushroom Yamabushitake on mild cognitive impairment. Phytother Res. PMID: 18844328.
6 Nakazaki E, et al. (2021). Citicoline and Memory Function in Healthy Older Adults. J Nutr, 151(8):2153-2160. PMID: 33978188.
Mood Support
2 Lopresti AL, Drummond PD. (2014). Saffron for depression: a systematic review. J Affect Disord. PMID: 24468738.
Eye Health
3 AREDS2 Research Group. (2013). Lutein + zeaxanthin and omega-3 fatty acids for age-related macular degeneration. JAMA. PMID: 23644932.
Cellular Health & Mitochondrial Function
4 Harris CB et al. (2013). Dietary pyrroloquinoline quinone alters indicators of inflammation. J Nutr Biochem. PMID: 22841069.
5 Ambati RR et al. (2014). Astaxanthin: Sources, Extraction, Stability, Biological Activities. Mar Drugs. PMC3917265.
Gut Health
7 Majeed M, et al. (2016). Bacillus coagulans MTCC 5856 in diarrhea predominant IBS. Nutr J. DOI: 10.1186/s12937-016-0140-6.
Independent Testing & Safety
ConsumerLab.com. "Athletic Greens' AG1: Is It Worth It?" consumerlab.com/answers/athletic-greens-ag1-is-it-worth-it/athletic-greens-ag1/. Testing conducted 2022; accessed September 2026.
Transparency & Labeling Standards
U.S. FDA. Supplement Facts labeling requirements. 21 CFR 101.36.
All PubMed-indexed citations support individual ingredient claims made on this page, not claims about the finished formula.
*This comparison page was authored by ThryveOn Naturals. All AG1 formulation data is sourced from publicly available Supplement Facts panels and independent reviews as of September 2026. AG1 and Athletic Greens are registered trademarks of their respective owners. ThryveOn Naturals is not affiliated with AG1. These statements have not been evaluated by the Food and Drug Administration or Health Canada. This product is not intended to diagnose, treat, cure, or prevent any disease. Individual results may vary.